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Exciting new 
developments

Saint John's House Development for Witley Homes

  • Name

  • Brand Identity

  • Website

  • Brochure

  • Site Hoardings

  • Social Media

OBJECTIVES

After successfully creating the Witley Homes property development brand, Plum Ideas were given the exciting opportunity of handling the marketing for Saint John’s House - an exclusive development of 18 outstanding, luxury apartments in the heart of Stourbridge.

INSIGHT

We focused on creating a concept that really sold the aspiration of a modern, luxury, urban lifestyle to the target audience - young professionals looking for homes that offer a perfect mix of style, comfort, convenience that are great spaces for entertaining.

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Site Hoardings

SOLUTION

We decided to keep the original name of the building, as a nod to its rich and interesting past, most recently being the base of the Stourbridge News. We’ve made use of vibrant, energetic imagery set against a dark, urban-inspired background – setting the scene for these contemporary, high specification apartments.

 

We also took advantage of Saint John’s prime location creating impactful hoarding and banners with strong imagery and call to action. The campaign included website and social media development, where visitors can find out more, view the brochure, experience a virtual tour, complete a contact form and register/follow to be kept up to date.

Social media platforms were updated regularly and people who signed up, received a newsletter updating them on the latest on-site developments.

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Brochure Cover and Inside Spreads

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RESULTS

The Saint John’s House campaign proved to be a massive success, creating lots of interest, viewings and registrations for this superb, luxury development.

 

In a very short space of time all of the apartments were sold and St John's now enjoy 100% occupancy.

WORK WITH US

We’re here to listen and work with you to build your business through original and cost-effective creative communications.

Get in touch now to see how we can help:

ideas@plumideas.co.uk or 01384 697980