Keeping faith in the NIVEA brand
NIVEA
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Digital
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Online Stores
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Newsletters
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Emails
Plum have worked with NIVEA (a Beiersdorf brand) for many happy and successful years. On a recent project we were appointed to handle the development and implementation of the NIVEA web shops across Health & Beauty and Grocery Retailers online sites.
Work included:
Concept and creative development for main landing pages, clickthrough category and added value content pages, plus regular tactical updates for:
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Tesco Sun Shop
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Boots
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Ocado
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Amazon
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Superdrug
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mySupermarket.com
In addition we created a series of internal online brand campaigns for each of the NIVEA brands, including Sun, Face, Body and Men. Online campaigns were designed to inform staff of recent or forthcoming good news stories, brand achievement and sales.
You can see some examples of Spotlight and Focus below.
Boots Webshop
Spotlight Homepage
Focus Product News
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