Beautiful Branding for Mia Pelle & Eumel
We’ve had the pleasure of working with Consultant Dermatologist Dr Ophelia E. Dadzie in the past - when she’s been brought in as an expert on other brands - and took it as a real compliment that when she set up her own dermatological brand, she asked us to support her.
Eumel Product Packaging
Dr Dadzie is dedicated to providing specially curated, expertly tried-and-tested skincare products, to meet customers’ individual needs, at affordable prices. She wanted her branding, packaging and website to reflect her expertise and the quality, individualised skincare she provides.
Plum Ideas developed the name “Mia Pelle” meaning “my skin” - to get across the personalised skincare recommendations and products on offer, tailored to specific skincare requirements. The look and feel is clean yet not clinical; elegant yet not necessarily feminine; specialised yet inclusive.
Plum also created the brand name and design for Dr Dadzie’s exclusive dermo-cosmetic range - Eumel. Named after ‘eumelanin’ which is the skin component responsible for determining a person's skin colour - and found in varying amounts across all individuals. The logo itself reflects these layers and thereby, the brand’s commitment to inclusivity for people of different skin colours and ancestral backgrounds. This logo is currently rolling out as part of the packaging Plum has designed for the range.
We worked with Dr Dadzie to deliver a website that shares her wealth of knowledge and expertise in an engaging and personalised way - almost like having a virtual dermatological consultation.
The site includes testimonials, a regularly updated expertise section and a fully interactive product recommendation tool