Plum Ideas have worked with Eucerin (a Beiersdorf brand) for over 16 years. Eucerin is a dermocosmetic brand targeting consumers with problem skin.

 

We were appointed BTL agency working across both consumer and professional sectors where we have responsibility for strategy development and creative execution of; consumer literature and sample packs; sales kits for detailing teams; trade and consumer press ads, web banner advertising and DM.

 

In addition, we managed the consumer and trade sampling programmes, sampling in excess of 1.4 million consumer samples per year, distributing to all Boots stores and hospital within the UK as well as 29 members of the Eucerin sales team.