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We get under the skin of Eucerin


  • Brand Development

  • Literature

  • Sample Packs

  • Detailing Aids

  • Direct Mail

  • Trade and Consumer Press Ads

  • Digital Ads

Plum Ideas have worked with Eucerin (a Beiersdorf brand) for over 16 years. Eucerin is a dermocosmetic brand targeting consumers with problem skin.


We were appointed BTL agency working across both consumer and professional sectors where we have responsibility for strategy development and creative execution of; consumer literature and sample packs; sales kits for detailing teams; trade and consumer press ads, web banner advertising and DM.


In addition, we managed the consumer and trade sampling programmes, sampling in excess of 1.4 million consumer samples per year, distributing to all Boots stores and hospital within the UK as well as 29 members of the Eucerin sales team.

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Individual Product Brochures

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Product Guide with Tabs

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Online Ad Boxes

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Accreditation Brochure

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Aquaphor Body Ointment Spray Ad

ActinicControl Ad


We’re here to listen and work with you to build your business through original and cost-effective creative communications.

Get in touch now to see how we can help: or 01384 697980

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