Plum develop new identity for home builder
Eden are a property developer who pride themselves on quality homes, tailored designs and superior construction. Eden were concerned that their brand identity had become outdated and wasn’t reflecting their commitment to quality, dedication to detail and customer focus.
Plum Ideas looked at competitors in the property development sector and proposed a fresh logo, name-change from ‘Eden Properties’ to ‘Eden Homes’, and strapline, ‘We build great relationships, not just excellent homes’ - which conveyed Eden’s gravitas of being established and experienced in the sector but also included their passionate and approachable client-focussed service. Plum created a new website that showcased their work - past and present. We helped to launch their rebrand and new website, with an eye-catching newsletter and social media posts.
“I can’t recommend Plum Ideas enough. From start to finish in the redesign of our brand and website they were really easy to work with, quick to respond and full of ideas. They took time to understand who we are and how we wanted to present ourselves - and we are very satisfied with the results!!!” Darren Cutler, Company Director, Eden Homes.
“I can't recommend Plum Ideas enough!”.