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Our Work

Digital

NIVEA

Online Stores/Newsletters/Emails

Plum Ideas were appointed to handle the development and implementation of the NIVEA web shops across Health & Beauty and Grocery Retailers online sites.

Work included:

Concept and creative development for main landing pages, click through category and added value content pages, plus regular tactical updates for:

  • Tesco Sun Shop
  • Boots
  • Ocado
  • Amazon
  • Superdrug
  • MySupermarket.com

In addition Plum have created a series of internal on-line brand campaigns for each of the NIVEA brands, including Sun, Face, Body and Men. On-line campaigns were designed to inform staff of recent or forthcoming good news stories, brand achievement and sales.


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