Plum Ideas were appointed to handle the development and implementation of the NIVEA web shops across Health & Beauty and Grocery Retailers online sites.
Concept and creative development for main landing pages, click through category and added value content pages, plus regular tactical updates for:
- Tesco Sun Shop
In addition Plum have created a series of internal on-line brand campaigns for each of the NIVEA brands, including Sun, Face, Body and Men. On-line campaigns were designed to inform staff of recent or forthcoming good news stories, brand achievement and sales.