Back

Our Work

Branding

NIVEA Cellular

Launch Campaign 

The NIVEA CELLULAR Launch was NIVEA’s biggest ever product launch in Boots.

Plum Ideas supported this 360 launch campaign by:

  • Designing and producing sachet sampling leaflets for distribution in-store, via web and social media requests, tipped into publications, mailed out within Boots.com and Tesco.com online purchases (20 million sachets were sampled in total)
  • Booking and briefing in-store demonstrators
  • Producing demonstrator uniforms and POS (pull ups, cubes, etc)
  • Filming and producing the launch video
  • Translating UK POS and supplying to NOE
  • Producing and hosting HTML email and microsite to inform employees, partners, buyers, etc of launch
  • Prize Fulfillment
  • Online Banners for Boots, Tesco, Ocado

 


View more from NIVEA