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Our Work

Direct

Kettle® Chips

Programme of database driven direct mail targeting independent and convenience retailers with offers to drive distribution of KETTLE® Chips.

We identify retailers in high propensity areas of KETTLE® consumers who are then targeted with information about on-pack promotions and consumer activity. We feature a strong offer strategy to stock product which we have refined through extensive testing. Response rates are regularly well into double figures.

The mailings also include incentives to join the KETTLE® Independent Retailer Community, an initiative we developed to identify those retailers more likely to stock the kettle range.