Programme of database driven direct mail targeting independent and convenience retailers with offers to drive distribution of KETTLE® Chips.
We identify retailers in high propensity areas of KETTLE® consumers who are then targeted with information about on-pack promotions and consumer activity. We feature a strong offer strategy to stock product which we have refined through extensive testing. Response rates are regularly well into double figures.
The mailings also include incentives to join the KETTLE® Independent Retailer Community, an initiative we developed to identify those retailers more likely to stock the kettle range.