Direct Marketing to Independent Retailers
Our work with Bayer includes direct mail campaigns targeting the different independent and convenience retail sector to drive distribution of such products as Rennie®, PRO PLUS® and Berocca.
We created a database of independent retailers that sell OTC products and then segmented it to drive targeted mailings with offers to drive sales. Mailings would be timed to coincide with TV and other advertising for maximum impact.
Response rates were consistently high and exceeded the targets that were set.