Branding, Stationery and Literature
Babcock Education provides outsourced education services to local authorities. Following a recent appointment to supply resource to Worcestershire, Plum Ideas was appointed to develop a brand identity and then produce a range of material.
We looked at a number of routes that used elements that were speci c to Worcestershire but stayed within the Babcock Education brand guidelines. The winner was Babcock Prime, which uses the black pear as a creative device. The black pear is unique to Worcestershire and is well recognised within the region. We added the word Prime to signify the quality nature of the service.
The branding has now been implemented on stationery, communication material, brochures and directories and the Prime website.