Posted on 17th July 2017

Plum Ideas Revamp B2B Software Company’s Visual Brand

Plum Ideas are delighted to have recently worked with West Midlands-based software company Tang Solutions Ltd on their recent rebrand. Tang Solutions are a successful Wolverhampton-based B2B software company who provide mobile working solutions to companies up and down the UK.

The Background

Tang Solutions’ chief offering is their Barracuda software suite which provides a range of paperless working facilities. Barracuda can help alleviate the workload associated with manual job sheets and time handling processes which involve multiple sites and remote workers. The platform also provides functionality for data collection and collation for mobile staff; and can handle proof of delivery (POD) processing, tracking and reporting.

The Barracuda suite is a flexible method of communicating backwards and forwards between remote workers and back of office teams. Tang Solutions can also provide a range of portable hardware to organisations’ mobile workers in order to use their software.

Plum Ideas’ Work with Tang Solutions

Tang Solutions appointed us to redevelop and modernise their visual brand. The company have been operating for the past 15 years with great success, but the image of software providers has changed a lot over the past decade and a half. Their rebrand needed to visually bring them in line with this competitive and image-centred market; to reflect their professional and dynamic product; and position them as a modern, cutting edge software company.

The rise of software and tech as a whole in recent years has seen many new software development companies all bustling for attention, and a fresh, strong brand helps organisations like Tang stake their claim in the industry. The new look that we developed for Tang Solutions brings the company right up to date, and expands to all of the company’s physical collateral; including stationery, print literature, business cards, and website design. We are also helping them with a tactical marketing strategy aimed at raising the brand’s profile and bringing the company more leads both digitally and of offline.

Tang Solutions were delighted with our new concept for their brand, as well as our close eye for detail. They were particularly pleased with our big agency expertise but small agency price.

Big Agency Experience – Small Agency Price Tag

Our team have worked in some of the largest marketing and branding agencies up and down the UK, and each team member brings that expertise to every client relationship. We’ve been operating for almost two decades, working on projects spanning a range of sectors. Bringing our big agency experience together with a small overhead is something our clients really appreciate, and an aspect of our operation that brings us great pride.

If your brand is due for a refresh, get in touch! Our friendly and creative team have worked with smaller and medium sized companies like Tang Solutions, as well as household names such as NIVEA, Brita, Neopost, and Axminster Carpets.

Give us a call on 01902 824446 or email us at ideas@plumideas.co.uk to see how working with Plum Ideas can benefit you.