Posted on 16th May 2017
Plum Ideas Create Magic on the Pitch for NIVEA MEN
At Plum Ideas we are incredibly proud of our work with NIVEA, and recently designed a number of assets to support NIVEA MEN’s sponsorship of the Liverpool Legends vs. Real Madrid Legends charity match at An eld on the 25th March 2017.
As LFC’s official men’s grooming partner and a main supporter of the event, NIVEA MEN – part of Beiersdorf Ltd – tasked Plum Ideas with designing key support materials representing the brand at this special match.
Amongst the assets we created were an A4 ad for the match programme, branded VIP event merchandising; and a novel branded Virtual Reality viewer for use with smartphones that allowed fans to get a 360 degree view of footage from the day. The crowning glory of our work was designing the Man of the Match medal and trophy, which was awarded to Steven Gerrard at the end of the game, held in front of 53,000 very happy fans.
The charity match saw prominent Liverpool Legends such as Robbie Fowler, Steven Gerrard and Ian Rush, pitted against esteemed Real Madrid club stars where the Reds won 4-3. The friendly was in aid of the LFC Foundation who run numerous programmes to help children and young people in the Merseyside area and beyond. All of the players from both teams kindly donated their time for free.
The LFC Foundation works with children, young people and those with complex disabilities to motivate and inspire through sport. It also gets closely involved with educational institutions within the Merseyside area, and works with young adults to build self-esteem, confidence and employability skills.
As Man of the Match, Steven Gerrard dedicated the Liverpool Legends win to former Liverpool player, captain, coach and caretaker manager Ronnie Moran who sadly passed away recently at the age of 83. Moran’s memory was honoured with a minute’s applause before kick-off.
This charity match helped support a fantastic cause, and all of us at Plum Ideas were delighted to play a part in the day’s events.
Plum Ideas proudly work with NIVEA across all their brands; spanning digital, direct mail and print marketing campaigns as well as strategic communication updates. For more information about our work with NIVEA and our other clients, please head on over to our portfolio page here.